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Multi-Channel Marketing

Marketing Solutions That Work


Are You Attracting New Clients or Customers?

Pre-empting Your Competition?

 

When You Work With Us You Can Expect The Following Results:

  • You will attract more new prospects to your business . Our process leads to the development of marketing strategies and techniques that target and attract likely prospects.
  • These prospects will be persuaded to choose you over your competition.  Marketing messages will be clearer and more persuasive; interesting prospects in what you offer and why you are the right choice to satisfy their needs.
  • Your marketing decisions will be smarter and more cost effective . You will be able to measure results and make marketing decisions based on knowing what does and doesn’t work.

 

Why Work With Us?  

  • Knowledge, Expertise. We have in-depth experience with diverse businesses large and small. We understand online, social and traditional media (print, broadcast and direct mail) and how to combine them to achieve optimal results.

  • Analytical Process. We start by listening to your needs and objectives and then conduct a qualitative and quantitative analysis of your business and the competitive arena. We know how to interpret web analytics and use this information to improve your website’s performance. We limit risk by testing prior to roll-out.

  • Emphasis on Measurable Results. We develop and work with you to execute a marketing action plan based on your objectives and on producing measurable financial results

  • Record of Success . Read what our clients say about our work.

Call 919.969.8000 to schedule a FREE 30 minute teleconsultation.
 There are a limited number of appointments available so call now to assure your time.

Clients talk about how we´ve helped them:

"We hired Alan Hecht of Multi-Channel Marketing to help us increase Back on Track Products’ online sales. After a comprehensive analysis of existing business and past performance he created a new Back on Track Products website – which not only looks better, but most important, has produced a dramatic upswing in orders.  Visitors to the website are more engaged - the bounce rate has decreased by more than a third , visitors spend more time and view more pages, and website conversion is double what it was before.  Since he took over our pay-per-click advertising, costs have been down and revenues are way up from this channel.   It has been a great ride!  I recommend you talk to Alan if you want to improve your results."
Bo Lofvander, CEO Back on Track on Track Products

"I am co-owner of a health and wellness business which has grown organically over the past 6 years. My business partner, Ronda Williams, and I have spent a lot of this time learning about the “business” end of our business. However, such is true with any  service business, we have a continual need for fresh leads. We realized that the next step was to develop a strategic marketing plan. Neither one of us have a marketing background or strong interest in sales so we reached out to expert marketer Alan Hecht. We have worked with Alan for over 3 months now and have been very impressed with his breadth of knowledge, creative ideas and systematic approach to implementing strategies. Alan started by taking a very deep dive into our business so that he completely understood what we do, what our target market is and how we can best attract those people. He then listed out numerous strategies and asked us to prioritize what we would like to try first. Together we got right to work on our marketing plan – including a customer loyalty program, a referral letter strategy, several changes to our website, a Google AdWords campaign, and other S.E.O. and social media strategies. Alan is very prompt and direct with communication- which we appreciate. He has created strategies that work within our tight financial budget and his fees are very reasonable considering the work he puts into your business. We highly recommend Alan Hecht to anyone looking to take their marketing programs to the next level."
Jessica M. Bottesch, Co-Owner, Empower Personal Training

"Multi-Channel Marketing developed a website and search engine marketing program that resulted in substantially increased sales and profits of our Total Transformation parenting products. They continue to come up with new ways to increase website conversion and grow our business."
Steve Anderson, President, Legacy Parenting Company  The Total Transformation Program


"Multi-Channel Marketing helped us significantly improve the effectiveness of our Google ads, understand our website traffic patterns and identify a number of areas for improvement in our website.  We implemented several small changes to our website very quickly as a result of Alan's recommendations, and our Google page rank increased from a 3 to a 5 in just three months! We are about to embark on a major website re- design and other strategic marketing efforts to grow our business, thanks to Alan's rapid delivery of analysis and insights that pointed us in the right direction. Alan's enthusiasm and dedication to helping his clients was  evident at every step of the project."
 Lori Carswell, Syncopation Software

"Multi-channel Marketing was able to take the mystery out of online marketing.  What was of great surprise was that many of our assumptions of what was working were wrong. Multi-Channel Marketing was able to show us where and how to make every marketing dollar work better and improve our website´s online performance.  Their financial analysis and recommendations have been extremely productive in helping us focus more on our profitability and bottom line.  This process included ferreting out the segments that needed the most overhaul and setting to action a plan to help us grow and be more productive."
Elaine Lockhead, Owner  ThinLine Inc.

"We hired Alan Hecht of Multi-Channel Marketing to generate new client leads for us via the internet.  He first educated himself substantially about the particulars of my industry in order to achieve better results.  He does everything he says he will do, and he has shown a patient diligence with us; guiding us when we need it, deferring to us when appropriate, always treating us as an important client. We now have an ongoing program that is delivering new clients at a highly efficient cost.  He is also analyzing our data and helping us come up with new strategies for business growth.  I can state with emphasis that Mr. Hecht has earned his position with us as an important partner in the struggle for prosperity in our market."
Stanley Monroe Esq,. Executive Director  Carolina Partners in Mental HealthCare, PLLC     

"I hired Alan Hecht to help me with my Google Adwords campaign. Alan is very knowledgeable about this field, and did a fantastic job! In one month, he improved my online advertising immensely, as well as lowering my monthly cost. Better results vs. less cost? I'm used to them being a tradeoff. He did both! What more could anyone want? If anything - he did TOO good a job! I am swamped with reservations, and I'm actually having to turn people away on occasion because I am full!" 
Eric Plow, Owner  Chapel Hill InnTown  
     

"Alan’s exhaustive data-driven survey of my medical practice was essentially a SWOT analysis that helped me to examine the demographics of my current patient base and delineate a plan for future expansion, focusing on the patient populations that I am most interested in helping. He then worked with a team of creative designers to create a website that has broad appeal to these groups, and in doing so was able to work within some fairly tight parameters regarding the appropriateness of marketing materials directed to a patient population that is dealing with very personal issues. He shepherded the process every step of the way, and provided me with timely feedback on various aspects of the project. The result is a website that is tasteful and appealing, and targets the patient populations that I enjoy working with most.
Dr. Karen Clark, MD