Marketing Solutions That Work
Case Study 5 – Design a new ecommerce website; Generate search engine visibility (SEO) for an artist and jewelry designer.
Background : Client is an artist that creates and markets unique dog breed art and animal-themed jewelry. Our assignment was to create a showcase website for her art along with an online sales channel for her art prints and jewelry, all within in a small budget. Competitive research indicated that the dog art print business was an extremely crowded arena.
Our Approach : We created a website that matched the artist’s design sensibility and built the site using a simple, free (open source) shopping cart and content management system that was easy for the user to administrate. We built a gallery presentation for the art, along with optimized landing pages for each breed designed to maximize the search engine page result for that specific breed. We also set up a link exchange tool that allowed the user to manage reciprocal links.
Outcome : Within 6 months of its launch, the website achieved top of page 1 rankings on Google for the both the broadest search terms (“dog art” and “dog art prints”) and for many of the breeds featured ("bichon frise art" ", "poodle art", etc.). Sales have grown steadily over time and the artist has received numerous kudos for her art and the website from customers and website visitors..
Home, Gallery of Dog Breed Art, Google results pages:
"Multi-Channel Marketing helped me create an attractive and effective ecommerce website which achieved top search engine visibility in less than six months. Customers often tell me how easy it is to navigate. And not being a tech person I really appreciated the understanding of ecommerce business I gained through the process. Alan’s design sensibility is superb, which is important to an image oriented business like mine."
Evelyn Morris, Owner, Top Dog Art
Case Study 2: Create a new website to acquire new customers (lead generation); Optimize website for increased search engine visibility for a local health insurance agency.
Case Study 3: Improve existing website performance; Generate greater search engine visibility; Grow their online business without cannibalizing other sales channels for national manufacturer, direct marketer and wholesaler.
Case Study 4: Design and develop a new website to acquire new customers (lead generation); Develop and manage a search engine marketing program for a regional mental healthcare services provider.
Case Study 5: Design a new ecommerce website; Generate search engine visibility for an artist and jewelry designer.
Case Study 6: Design a new website; Generate search engine visibility for local retail jeweler.
Case Study 7: Guide client in setting up an online ecommerce business; Develop new ecommerce website for a line of exclusive aromatherapy products.