Multi-Channel Marketing

Marketing Solutions That Work Blog

5 Steps to Choosing the Most Effective Online Media Combination for Your Business

Posted on 27 May 2010 by Alan Hecht.

5 Steps to Choosing the Most Effective Online Media Combination for Your Business

I am often asked questions similar to the following “What online marketing channels make the most sense for my business?”; “Can I use a blog instead of a website to market myself?”; “Should I add a blog to my website?”;…

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Combining Media Can Produce Synergistic Results

Posted on 26 March 2010 by Alan Hecht.

Combining Media Can Produce Synergistic Results

Early in my career , before the internet existed, I began with a focus on marketing research and testing.  One of my larger projects  involved testing and measuring different combinations of newspaper, radio and TV advertising for a national department…

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Using Social Media Research to Develop Your Messaging in All Media

Posted on 21 December 2009 by Alan Hecht.

Using Social Media Research to Develop Your Messaging in All Media

Social media is unique in its ability to provide you with an understanding of how individuals think and communicate. To develop this understanding we start with research aimed at determining which social media your existing and prospective customers participate in.…

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Utilizing a Blog to Create Online Synergy

Posted on 29 October 2009 by Alan Hecht.

In our last blog post, we looked at 5 keys to an effective website and ways to measure website performance with Google Analytics. In this post, I want talk about using a blog to generate online synergy.  A blog is…

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Understanding Your Website’s Role in an Online Media Combination

Posted on 17 October 2009 by Alan Hecht.

Understanding Your Website’s Role in an Online Media Combination

In this post, let’s look at your website and some of the ways its performance can be measured. I like to think of a website as your “long-form” infomercial – designed to persuade people and get them to act.

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Combining Your Website with Social Media to Create Online Synergy

Posted on 30 September 2009 by Alan Hecht.

Synergy occurs when each piece works together to create a sum that is bigger than its individual parts. I have seen this work with traditional media (e.g. print and broadcast) where combining radio or TV with print advertising can produce…

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Can Social Media Help the Small Local Business?

Posted on 15 September 2009 by Alan Hecht.

The answer for just about any local business is yes. After all, so much local business activity is generated through word-of-mouth, and social media is the digital variation of this. The degree of success depends on a number of factors….

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Get Them to Click on Your Website When Searching

Posted on 31 August 2009 by Alan Hecht.

Get Them to Click on Your Website When Searching

Prospects are presented with an array of choices when they do a search for commonly used search terms. Which website link will they click on? Why?

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