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5 Steps to Choosing the Most Effective Online Media Combination for Your Business

Posted on 27 May 2010 by Alan Hecht.

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5 Steps to Choosing the Most Effective Online Media Combination for Your Business

I am often asked questions similar to the following “What online marketing channels make the most sense for my business?”; “Can I use a blog instead of a website to market myself?”; “Should I add a blog to my website?”;…

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Utilizing a Blog to Create Online Synergy

Posted on 29 October 2009 by Alan Hecht.

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In our last blog post, we looked at 5 keys to an effective website and ways to measure website performance with Google Analytics. In this post, I want talk about using a blog to generate online synergy.  A blog is…

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Combining Your Website with Social Media to Create Online Synergy

Posted on 30 September 2009 by Alan Hecht.

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Synergy occurs when each piece works together to create a sum that is bigger than its individual parts. I have seen this work with traditional media (e.g. print and broadcast) where combining radio or TV with print advertising can produce…

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