Multi-Channel Marketing

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Social Media

Combining Your Website with Social Media to Create Online Synergy

Posted on 30 September 2009 by Alan Hecht.

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Synergy occurs when each piece works together to create a sum that is bigger than its individual parts. I have seen this work with traditional media (e.g. print and broadcast) where combining radio or TV with print advertising can produce…

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Can Social Media Help the Small Local Business?

Posted on 15 September 2009 by Alan Hecht.

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The answer for just about any local business is yes. After all, so much local business activity is generated through word-of-mouth, and social media is the digital variation of this. The degree of success depends on a number of factors….

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