CASE STUDIES

This section presents some examples of the kinds of situations we deal with, how we go about helping our clients grow their business, and the type of results we achieve. Whether they seem straightforward or unusual to you, for us, they’re “business as usual”.

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The Total Transformation Program

The Total Transformation Program

OBJECTIVES
⇨ Develop a new ecommerce website
⇨ Plan and manage a search engine marketing program
⇨ Generate/Improve up-sell conversions for a national direct marketer

BACKGROUND
Client created a new and unique educational program, contained in a series of DVD’s, for families with kids that have behavioral issues affecting their learning ability and interpersonal relationships. They needed a new […]

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John F. Sipp & Associates

John F. Sipp & Associates

OBJECTIVES
⇨ Create a new website to acquire new customers (lead generation)
⇨ Optimize website (SEO) for increased search engine visibility for a local health insurance agency

BACKGROUND
The health insurance industry is extremely competitive; all agents sell the same products at the same prices and compete against one another and large insurance providers.   Further, the client’s […]

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ThinLine Inc

ThinLine Inc

OBJECTIVES
⇨ Improve existing website performance
⇨ Generate greater search engine visibility
⇨ Grow their online business without cannibalizing other sales channels for national manufacturer, direct marketer and wholesaler

BACKGROUND
Client is a leader in the upscale horse tack business and their products are used by the world’s top riders in the major equestrian disciplines (dressage, hunter/jumper, western, etc.). […]

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Carolina Partners in Mental HealthCare

Carolina Partners in Mental HealthCare

OBJECTIVE
⇨ Develop and manage a search engine marketing (new customer acquisition) program for a regional mental healthcare services provider

BACKGROUND
Client is the leading private provider of mental health services in the North Carolina Triangle area. Their existing web site was outdated, did not serve as an effective lead generator and had very limited search engine […]

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Top Dog Art

Top Dog Art

OBJECTIVES
⇨ Design a new ecommerce website
⇨ Generate search engine visibility (SEO) for an artist and jewelry designer

BACKGROUND
Client is an artist that creates and markets unique dog breed art and animal-themed jewelry. Our assignment was to create a showcase website for her art along with an online sales channel for her art prints and jewelry, […]

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Grimball Jewelers

Grimball Jewelers

OBJECTIVES
⇨ Design a new website
⇨ Generate search engine visibility (SEO) for local retail jeweler

BACKGROUND
Client is a prominent jewelry establishment that had seen its growth flatten as local competition increased. The existing website did not enhance the store’s image or address the challenges they faced in restoring their growth and market primacy. Further, the […]

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Aromatherapy Celebrations!

Aromatherapy Celebrations!

OBJECTIVES
⇨ Guide client in setting up an online business
⇨ Develop new ecommerce website for a line of exclusive aromatherapy products

BACKGROUND
Client creates and markets a full line of organic essential oils and botanicals that are used by individuals and alternative health practitioners. The client had no prior experience selling online

OUR APPROACH
We worked with the client […]