In the world of ecommerce, best practices can change on a dime. Just as one new metric or integration tool is introduced, businesses like yours that sell online have to re-examine your process and ensure you are well positioned to capture customers.
- Strategy & Planning
- Shopping Cart Selection
- Design & Development
- Analytics & Measurement
- Customer Relationship & Development
- Cart Abandonment
How do you know you’re set up to succeed? The Multi-Channel Marketing strategy development process ensures a comprehensive review of your business, existing and target audiences and the competitive marketplace. We utilize this information along with available data and analytics to formulate a marketing strategy that is compatible with your objectives and resources. The result is an action oriented plan that is realistic and measurable.
Ecommerce design and development
Now that we have a plan, let’s get it done. A timeline and accountabilities are agreed and are put into action. Components may include a website and ecommerce shopping cart, specific marketing and advertising tests, social media deployment and just about anything that can contribute to success.
We act as your guide, hands-on doer, measurer and teacher in moving things forward from ideas to concrete achievements.
For existing sites or those just launched, Multi-Channel Marketing excels at identifying your best prospects and finding the most effective channels and messages to bring them into your store — and convert.
Benchmarking and Reporting
How are we doing? Multi-Channel Marketing provides continuous feedback and quantitative reporting that every client needs to run a successful ecommerce business.