Past and present clients talk about how we’ve helped them:
We hired Alan Hecht of Multi-Channel Marketing to help us increase Back on Track Products’ online sales. After a comprehensive analysis of existing business and past performance he created a new Back on Track Products website – which not only looks better, but most important, has produced a dramatic upswing in orders. Visitors to the website are more engaged – the bounce rate has decreased by more than a third and visitors spend more time and view more pages, and website conversion is double what it was before. Since he took over our pay-per-click advertising, costs have been down and revenues are way up from this channel. It has been a great ride! I recommend you talk to Alan if you want to improve your results.
Bo Lofvander, General Manager, Back on Track Products
I am co-owner of a health and wellness business which has grown organically over the past 6 years. My business partner, Ronda Williams, and I have spent a lot of this time learning about the “business” end of our business. However, such is true with any service business, we have a continual need for fresh leads. We realized that the next step was to develop a strategic marketing plan. Neither one of us have a marketing background or strong interest in sales so we reached out to expert marketer Alan Hecht. We have worked with Alan for over 3 months now and have been very impressed with his breadth of knowledge, creative ideas and systematic approach to implementing strategies. Alan started by taking a very deep dive into our business so that he completely understood what we do, what our target market is and how we can best attract those people. He then listed out numerous strategies and asked us to prioritize what we would like to try first. Together we got right to work on our marketing plan – including a customer loyalty program, a referral letter strategy, several changes to our website, a Google AdWords campaign, and other S.E.O. and social media strategies. Alan is very prompt and direct with communication- which we appreciate. He has created strategies that work within our tight financial budget and his fees are very reasonable considering the work he puts into your business. We highly recommend Alan Hecht to anyone looking to take their marketing programs to the next level.
Jessica M. Bottesch, Co-Owner, Empower Personal Training
Alan’s exhaustive data-driven survey of my medical practice was essentially a SWOT analysis that helped me to examine the demographics of my current patient base and delineate a plan for future expansion, focusing on the patient populations that I am most interested in helping. He then worked with a team of creative designers to create a website that has broad appeal to these groups, and in doing so was able to work within some fairly tight parameters regarding the appropriateness of marketing materials directed to a patient population that is dealing with very personal issues. He shepherded the process every step of the way, and provided me with timely feedback on various aspects of the project. The result is a website that is tasteful and appealing, and targets the patient populations that I enjoy working with most.
Dr. Karen Clark, MD
I hired Alan Hecht to help me with my Google Adwords campaign. Alan is very knowledgeable about this field, and did a fantastic job! In one month, he improved my online advertising immensely, as well as lowering my monthly cost. Better results vs. less cost? I’m used to them being a tradeoff. He did both! What more could anyone want? If anything – he did TOO good a job! I am swamped with reservations, and I’m actually having to turn people away on occasion because I am full!
Eric Plow, Owner, Chapel Hill InnTown
Multi-Channel Marketing helped us significantly improve the effectiveness of our Google ads, understand our website traffic patterns and identify a number of areas for improvement in our website. We implemented several small changes to our website very quickly as a result of Alan’s recommendations, and our Google page rank increased from a 3 to a 5 in just three months! We are about to embark on a major website re- design and other strategic marketing efforts to grow our business, thanks to Alan’s rapid delivery of analysis and insights that pointed us in the right direction. Alan’s enthusiasm and dedication to helping his clients was evident at every step of the project.
Lori Carswell, Syncopation Software
Multi-channel Marketing was able to take the mystery out of online marketing. What was of great surprise was that many of our assumptions of what was working were wrong. Multi-Channel Marketing was able to show us where and how to make every marketing dollar work better and improve our website’s online performance. Their financial analysis and recommendations have been extremely productive in helping us focus more on our profitability and bottom line. This process included ferreting out the segments that needed the most overhaul and setting to action a plan to help us grow and be more productive.
Elaine Lockhead, Owner, ThinLine Inc.
Multi-Channel Marketing developed a website and search engine marketing program that resulted in substantially increased sales and profits of our Total Transformation parenting products. They continue to come up with new ways to increase website conversion and grow our business.
Steve Anderson, President, Legacy Parenting Company
Setting up and monitoring a successful website — is too important to be a do-it-yourself project. My company was fortunate to find Multi-Channel Marketing. We turned it over to them and the results were far beyond our expectations. Our client base has grown and we continue to get positive feedback on our website.
John F. Sipp, CEO, John F. Sipp & Associates
I hired Alan Hecht of Multi-Channel Marketing to guide me through the ins and outs of creating an online business and to manage the development of a website and ecommerce shopping cart on a limited budget. He pulled together a team within my price range, and acted as supervisor and troubleshooter. Alan’s extensive knowledge, experience, and ability to educate and guide me through the process from beginning to end were invaluable. You can always count on him to do exactly what he says he will do.
Barbara-Lynn Freed, Owner, Aromatherapy Celebrations!
I hired Multi-Channel Marketing to develop a website and search engine marketing program to generate new leads for my real estate business. Alan was very skilled at phrasing my ads in such a way as to generate the greatest interest. He was also very methodical in his approach to measuring the results of different key words and their effectiveness. The results have been outstanding.
Mike Thomas, Real Estate Agent, Prudential Carolinas Real Estate
Multi-Channel Marketing helped me create an attractive and effective ecommerce website which achieved top search engine visibility in less than six months. Customers often tell me how easy it is to navigate. And not being a tech person I really appreciated the understanding of ecommerce business I gained through the process. Alan’s design sensibility is superb, which is important to an image oriented business like mine.
Evelyn Morris, Owner, Top Dog Art
For years I resolved to redo our website and never found the time. Multi-Channel Marketing successfully shepherded and cajoled me through the process offering invaluable input and advice throughout. We are very pleased with our new website and it would not exist had we not engaged Multi-Channel Marketing to oversee its creation.
Berkeley Grimball, Grimball Jewelers
Prime Life Fibers and predecessor companies have done business with Alan Hecht for several years. His company has recently spearheaded the design and implementation of a new website and online business for us. This project was done professionally and on budget. I believe that Alan’s wide range of experience and know how would be beneficial to almost any business.
Bob Deerin, President, Prime Life Fibers Inc.
We hired Alan Hecht of Multi-Channel Marketing to generate new client leads for us via the internet. He first educated himself substantially about the particulars of my industry in order to achieve better results. He does everything he says he will do, and he has shown a patient diligence with us; guiding us when we need it, deferring to us when appropriate, always treating us as an important client. We now have an ongoing program that is delivering new clients at a highly efficient cost. More recently Mr. Hecht created a new website with increased search engine visibility. He is also analyzing our data and helping us come up with new strategies for business growth. I can state with emphasis that Mr. Hecht has earned his position with us as an important partner in the struggle for prosperity in our market.
Stanley Monroe Esq., Executive Director, Carolina Partners in Mental HealthCare, PLLC
If you need someone to help you figure out new ways to generate sales and grow your business, Alan Hecht is the guy. His understanding of direct marketing, ecommerce and internet marketing helped me expand my sales to entirely new audiences.
Bill Leland, Former President, EightSquared Inc. (Internet Marketing Company)
Multi-Channel Marketing has proven to be a great resource for my company. They helped me find and develop new products and have shown me new ways to use the internet to dramatically increase my business.
Justine Cheng, President, Advanced International Marketing Systems (Taipei, Taiwan)
I had wanted to start my business for a very long time and Alan helped me realize this goal in just a few months. He is someone who knows how to make things happen.
Roylee Duvall, Owner, Through This Lens (photo gallery, Durham, NC)